UPDATE - Hasbro has now announced they are keeping Mr. and Mrs. Potato Head. Tweet from Hasbro at end of article.

Another one bites the dust. Hasbro announced they will rebrand the famous "Mr. Potato Head" to just "Potato Head" in an attempt to be gender neutral.

Hasbro said the new name will start appearing on the box later this year.

AP reported on it, saying:

As part of the rebranding, Hasbro will release a new Potato Head playset that will let kids create their own type of families, including two moms or two dads. The Mr. and Mrs. Potato Head characters will live on in some form, Hasbro said, but didn’t provide details.

Dropping the “Mr.” from its name could encourage other companies to not assign genders to its toys, a trend that has already been happening, said [Ali] Mierzejewski [editor ar a toy website]. Barbie maker Mattel released a gender-neutral doll line in 2019. But Mr. Potato Head is one of the biggest brands to do so.

“It’s setting this new standard,” Mierzejewski said.

Mark Wahlberg Reaction GIF by 20th Century Fox Home Entertainment


I'm just glad I got a Mr. Potato Head early. Maybe it's a collectors item one day, to remind people how we used to be normal and didn't ruin everything with woke social justice.

UPDATE - Hasbro has now announced they are keeping Mr. and Mrs. Potato Head as well.