You may have seen it or heard it before Burger King UK deleted it. They wrote, "women belong in the kitchen" during International Women's Day and the tweet caught some major backlash and they were forced to apologize and explain themselves.

Turns out they meant women belong in the kitchen because there are not enough female chefs and there should be more of them. They were trying to spin a controversial one-liner in a positive way, but clearly it misfired.

oh no GIF by The Maury Show


When you say "women belong in the kitchen" then most people read that as a negative, as in they ONLY belong in the kitchen making sandwiches.

Burger King UK tried saying it in a positive way, such as yes, women should be chefs if they so desire.

Burger King UK wanted to get some eyes on a scholarship program they have, but yeah, this backfired.

"Women belong in the kitchen," the tweet started, before replies continued the message. "If they want to, of course. Yet only 20 percent of chefs are women. We're on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!"

The apology said, "We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time."

Here's a screenshot of the now deleted Tweet that caught fire:

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