Another one bites the dust in the cancel culture of 2020. Aunt Jemima has announced they will rebrand with a totally new image and new name because they say their own brand was formed on the basis of a "racial stereotype" as stated by Quaker Oats.

The company looks to push towards making more "progress towards racial equality" and this could cause changes on more than one product of theirs.

“We recognize Aunt Jemima’s origins are based on a racial stereotype," said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, in a statement shared with Fox News. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations." (Fox News)

She also stated that they "acknowledge the brand has not progressed enough to appropriately reflect the confidence, warmth and dignity that we would like it to stand for today... We are starting by removing the image and changing the name. We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry.”

Quaker Oats has changed the look of Aunt Jemima over the years, removing her bandana and giving minor updates. It's unclear what the brand and name will look like next.

Nancy Green is one of the first people hired to portray the original Aunt Jemima in 1890. To most people, she just looks like a chef getting ready to cook breakfast. But it's 2020 and things from the 1800's are getting canceled.

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